Transforming Customer Due Diligence using eKYC
What is due diligence?
An effective KYC program consists of; customer identification, customer due diligence and ongoing monitoring. The first and third one is quite self-explanatory. Customer due diligence (CDD KYC) involves a background check of the customer to analyze the risk they might bring about to the bank or financial institution. It is a part of the client onboarding solution to ensure that the said customer is actually revealing all of his/her assets. The KYC process, mostly used by banks and financial institutions assumes great importance. It helps to verify and authenticate the customer details while the opening of a bank account. Today, many banks are implementing digital KYC solution by accessing the eKYC services like aadhar eKYC, etc. Thus, helping them in the customer onboarding process. With the help of eKYC services, the banks are able to easily conduct CDD in KYC via video verification.
In this, the user is verified against all of his/her creditworthiness making sure that they are not a part of any money laundering fraud or in any prohibited lists or engaged with any terrorist-financing organization. When a bank acquires a customer, they take over all the financial responsibilities of the customer including all the threats and risks possessed. e KYC EPFO, Aadhar eKYC, PF eKYC, etc are a few verification steps in digital KYC process.
Why enhanced due diligence (EDD)?
Even though due diligence performs all kinds of checks, it falls susceptible to identity theft. To surmount this issue, enhanced due diligence (EDD) was introduced in the client onboarding solution. This provides an even higher level of scrutiny that due diligence could have provided. It runs an identity check on the customer along with other checks such as risk, address etc. This rules out the possibility of identity theft and decreases the risk factor before initiating the customer onboarding process.
EDD is aimed at customers with high net worth and who take part in huge financial transactions on a daily basis. It provides detailed documentation and also separates the customers into different categories for investigating them differently. It takes into account the solutions provided by the eKYC service providers. It ensures utmost care while investigating political people and people of high social status. As these people possess more threats as compared to the common people, eKYC solution was brought in.
Enhanced due diligence reports also provides a detailed study of the customer’s background, assets, contacts, transactions etc. It eliminates the possibility of any fraud motivation or connection. It not only gathers data but also verifies the source and credibility of the information and gives a “go” or “no-go” label to the customers. Based on this label, the bank or financial institution decides whether or not to onboard a customer. Nowadays, the enhanced due diligence process is combined with AML (Anti Money Laundering) schemes. This ensures that proper client onboarding solution is in place to enhance the security levels for the banks.
Why are banks using EDD in customer onboarding process?
Various banks and financial institutions are indeed investing in customer due diligence or CDD KYC banking checks. Apart from the additional security, there are multiple reasons as to why these institutions should invest in this process. The banks collect several details of their customers such as their employment status, age, credit limit, past purchases etc. This helps to understand their requirements and serve them better. It also helps banks to identify black money or unaccounted assets that can damage their reputation. They take utmost care of not being associated with people having fraud motivation.
Multi-level eKYC verification or digital KYC checks ensure that the customers have no illegal history. Thus, this helps to maintain a positive and legal atmosphere in the bank. And lastly but most importantly, using such secure methods like EDD shows that the bank is confident about the customers it onboards. This depicts a positive image in the market. The banks also need not have any worries after customer onboarding. It can have a healthy relationship with each and every customer.
How is CDD in eKYC services having such a positive impact?
Businesses are getting digitized. Along with digitization, the number of cybercrimes is also increasing significantly. There were multiple policies to bring AML into practice. The cost of AML compliance across various financial firms was high. Spending hefty amounts annually on video KYC verification services and CDD KYC checks has become essential. Hence, several firms are highly relying on eKYC service providers for top-notch KYC verification services. This obviously was not very cost-effective and thus there was a need to curb the problem at its root. To address this obstruction, banks began implementing the advanced CDD technique. If customers were verified against all frauds at the start of the customer onboarding process, banks would not have to incur additional anti-AML charges.
The automation of KYC giving birth to e KYC solution, AML screening and CDD made the process almost 40% efficient as compared to the manual process. Aadhar eKYC services are amongst the most used in India due to the growing use of Aadhaar for various schemes. Similarly, conducting E KYC PAN card is very much useful for identification and verification.
Customer due diligence is not the end traditional KYC but transforming it into eKYC verification process. The banks need to keep a continuous check on their customers’ activities even after the onboarding. Banks need to monitor and flag any suspicious behaviour. This part of the CDD KYC is known as transaction monitoring. With transaction monitoring as a part of client onboarding solution, banks can monitor their customers’ behaviour over time and record the changes. They look out for suspicious transactions, buying of assets or even liquidation of shares. All these are put together in an algorithm assessing the credibility of the customer. This can check if they still can be considered safe enough to continue a business relationship with.
Financial institutions keep track of their partners, customers & monitor audit trails of all user transactions using date and time stamp. Transaction monitoring is done by pinging databases of organizations like OFAC, UN and other government, etc to make sure their customers are not listed under any unlawful activities. If any unlawful activity occurs, the respected bank is alerted and they can take their course of action from there. Hence, most of the institutions are moving towards E KYC solution for running various checks like Aadhar KYC.
Due Diligence and future
After the introduction of the eKYC verification process, all of the above mentioned due diligence is available to banks at the tips of their fingers, only a few clicks away. This ensures additional security to the banks and the data remains safe. Customers can trust banks and vice versa, thus, it promotes a healthy customer experience. This, in turn facilitates, scalable customer onboarding via digital KYC solution such as eKYC services. Even, the regulatory bodies have authorized to use video kyc verification solution for conducting strict identity checks.